Trevor Linden featured in new cancer prevention campaign
The Canadian Cancer Society, B.C. and Yukon
Division has launched a new cancer prevention awareness campaign featuring
Trevor Linden of the Vancouver Canucks.
The campaign highlights that up to 50 per cent of all cancers are due to
preventable factors. The Society is confident Linden can encourage others to
make lifestyle changes that can reduce their risk of cancer.
“Trevor is a role model for British Columbians, young and old alike,”
said Charlene Krepiakevich, vice president of marketing and communications for
the Canadian Cancer Society, B.C. and Yukon Division.
“He’s a hometown hero celebrated in this year’s playoff run for making
winning plays when they counted the most. We’re delighted by his interest in
working with us to influence the health of all British Columbians.”
Experts predict the number of new cancer cases in Canada will increase by
60 per cent over the next two decades due to our aging and growing population.
The Canadian Cancer Society is on the forefront of public health
initiatives to prevent cancer. Krepiakevich says being physically active,
consuming vegetables and fruit, maintaining a healthy body weight, and
avoiding tobacco help to reduce the risk of many cancers.
Linden became involved with the Society in 2002 following his first visit
to Camp Goodtimes, a donor-funded program that supports children and families
affected by cancer. Through his participation in the Cadillac Fairview Trevor
Linden Invitational Golf Tournament from 2003-05, Linden helped raise more
than $600,000 to benefit the camp.
Proceeds from the event were used to construct the Cadillac Fairview
Trevor Linden Gymnasium at Loon Lake, the home for Camp Goodtimes in UBC’s
Malcolm Knapp Research Forest near Maple Ridge, B.C.
“Linden’s legacy sets a benchmark for local sport celebrities who want to
use their influence to help others,” Krepiakevich said.
source : www.newswire.ca
