Skin cancer protection and awareness
May is Skin Cancer Awareness Month. Many of us are aware of the value of sun protection in the fight against skin cancer, but we often fail to realize the gravity of this potentially deadly disease. Every 65 minutes someone in the U.S. dies of melanoma, an astounding statistic for a disease which is nearly 100 percent curable when caught and treated early.
The incidence of skin cancer is increasing every year and at the current rate, one in five Americans will be diagnosed with skin cancer over the course of their lives. Sun protection alone is not enough to keep us safe. That’s why Olay and the American Society for Dermatologic Surgery (ASDS) have partnered for “Skin Cancer Takes Friends,” a nationwide program offering women the opportunity make an appointment with one of more than 300 participating dermatologists nationwide for a free screening for themselves and a friend or loved one so they can go together. Marcia Cross is the national spokesperson of this campaign; the Web site: www.skincancertakesfriends.com.
Fourteen dermatologists in the Chicago-area are participating.
Sun-Smart Cities Ranked By New Survey
Most Americans are familiar with the popular city rankings of the fattest cities, the fittest cities, the most livable cities and the most expensive cities. Now, in the first-of-its-kind survey, the American Academy of Dermatology has identified the cities that take sun protection seriously and those that fail to make the grade despite repeated health warnings.
The “RAYS: Your Grade” survey polled adults in 32 U.S. metropolitan regions spanning 29 states on their knowledge, attitudes and behaviors toward tanning and sun protection. Cities were then ranked based on the percentage of people who scored A’s and B’s.
Of the 32 cities and states ranked on their percentage of A and B grades, Washington, DC, was ranked No. 1, with 47 percent of its residents receiving A’s and B’s, followed closely by New York City which earned the No. 2 ranking. Dr. Baker also observed that Miami, Tampa and Los Angeles - each noted for year-round sunny weather - rounded out the top five rankings.
At the other end of the sun-smart spectrum, Chicago was ranked last of the 32 cities polled, earning the designation of the least sun-smart city and demonstrating the need for increased efforts to educate residents on the dangers of sun exposure. In this case, only 21 percent of Chicagoans received A’s and B’s on their tanning and sun protection knowledge, attitudes and behaviors.
Chicago ranked significantly lower than average when residents’ responses to 10 of the survey questions were examined. For example, Chicagoans’ laissez-faire attitudes toward sun protection were evident when comparing their answers about how much they worry about sun exposure to adults in other cities.
When asked if they agree or disagree with the statement “I prefer to enjoy sunshine and not worry about what I should do to protect myself from it,” 41 percent of Chicago respondents agreed, representing the highest number of respondents across all cities and 10 percentage points higher than the average of 31 percent. Similarly, approximately half of Chicagoans (49 percent) agreed with the statement “Given my skin type, I don’t worry too much about sun exposure” - far exceeding the 37 percent of all adults who agreed with this statement.
In addition, a high proportion of Chicagoans (40 percent) felt that the climate in which they live was a reason why they were not that worried about skin cancer - implying that somehow their short period of sun exposure during the summer months could not cause enough damage to their skin to develop skin cancer.
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